Work Order – Web Design and Marketing

Company Name: Forum Functional Health
Web Address: forumfunctionalhealth.com & texashealthandwellness.com
Work Order Date: 9/29/2025

This Work Order is entered into by and between PixelGR, LLC, and Forum Functional Health. The Work Order establishes the scope of services and web-based applications to be provided under this agreement. The selections made below reflect a customized set of solutions prepared to support the client’s stated objectives. These terms form the basis for the work order, billing, and any continued collaboration between the parties.

This work order includes the GEO Pack for forumfunctionalhealth.com and the Core Fusion Pro Pack for forumfunctionalhealth.com & texashealthandwellness.com.
The direct focus is intended to generate additional Google Search Traffic for IV Therapies, Supplements, and Dr. Jaye Krubally, as well as citation references for AI Tools.

GEO (Generative Engine Optimization) Strategy

PixelGR, LLC will develop and implement a comprehensive GEO strategy. This strategy integrates three specialized approaches: AEO (Answer Engine Optimization), VSO (Voice Search Optimization), and LLMO (Large Language Model Optimization). Together, these methods position businesses for greater visibility across emerging AI-driven platforms, voice-activated search tools, and recommendation-based systems. The objective is to align content, structure, and performance with the evolving standards of generative engines so each business is prepared to capture opportunities in this new search landscape.

AEO (Answer Engine Optimization)

Answer Engine Optimization helps position your business content so it can be more easily discovered and referenced by AI-driven search engines and digital assistants. While traditional SEO emphasizes higher placement in Google’s results, AEO focuses on preparing content for platforms like ChatGPT, Perplexity, Siri, and Alexa, which increasingly provide users with concise, single-answer responses.

Our approach focuses on strengthening your visibility in this evolving search environment by:

  • Structuring content into clear, concise responses that align with how AI systems process information.
  • Implementing structured data markup to improve machine readability.
  • Developing credible, well-sourced content that builds trust with emerging answer engines.
  • Optimizing for featured snippets and “position zero” opportunities to expand reach.

By adopting AEO practices, your business is better prepared to engage with the growing share of searches that are handled by AI systems, many of which surface direct answers rather than multiple links.

VSO (Voice Search Optimization)

Voice Search Optimization aligns your content with the way people interact with voice-activated devices such as smart speakers and mobile assistants. Voice queries are often conversational, phrased in natural language, for example: “Where is a good company near me?”

Our approach prepares your business to be more compatible with voice-driven search experiences by:

  • Researching and targeting long-tail keywords that reflect natural, spoken language.
  • Strengthening local search presence so nearby customers can discover your business more easily.
  • Developing FAQ-style content that provides clear, concise responses to common questions.
  • Optimizing for fast-loading, mobile-friendly pages that integrate smoothly with voice-enabled devices.

By applying these strategies, your business is better positioned to participate in the growing landscape of voice-driven search and customer engagement.

LLMO (Large Language Model Optimization)

Large Language Model Optimization prepares your business to be more discoverable within AI-powered platforms such as GPT, Claude, and Gemini. Unlike search engines that deliver ranked lists of results, these systems act as recommendation engines, pulling from sources they recognize as reliable, structured, and authoritative.

Our approach strengthens your visibility in this environment by:

  • Developing factually accurate and well-organized content that AI systems can reference.
  • Implementing schema markup and metadata to improve how machines interpret your information.
  • Producing content that is thorough increases its potential to be viewed as authoritative.
  • Emphasizing clarity and attribution so your business is well-positioned against competitors when AI systems surface answers.

By adopting LLMO practices, your business is strategically aligned with how leading AI platforms evaluate and present information to users.

Core Fusion Pro Pack

Module: Continuous AI-Backed Content Updates

Purpose: To help keep website content fresh, relevant, and consistently aligned with current search trends.

Core Features:

  • AI-Generated Blog Posts: Create industry-specific posts informed by trending topics and audience interest.
  • AI Content Refreshes: Update existing content with timely keywords and information to maintain relevance.
  • Content Scheduler: Plan updates or new posts to ensure a consistent publishing rhythm.
  • Topic Suggestions: Receive AI-driven content ideas based on engagement patterns and SEO performance.
  • Content Optimization: Enhance article structure and keyword use to strengthen search visibility.
  • Image Recommendations: Identify suitable royalty-free visuals to support each article or blog post.
  • Audience Insights: Analyze audience behavior to better align content with their preferences, including localization opportunities.

Deliverables:

  • A client form will be provided to define 26 article ideas, phrases, or focus words for use with the Core Fusion Module.
  • If a Google Business Profile is available, PixelGR, LLC will create 6 optimized posts for the profile.
  • Each article or blog post will include integrated AEO (Answer Engine Optimization), VSO (Voice Search Optimization), and LLMO (Large Language Model Optimization) elements to extend reach across AI-driven and voice-enabled platforms.
  • All written content uses PixelGR’s proprietary humanized language style, which is specifically designed to:
    • Avoid standard AI-generated phrasing patterns
    • Eliminate hidden Unicode and watermarking artifacts found in most AI text
    • Produce content that reads naturally, persuasively, and without detectable AI “tells”

This Work Order covers services for two separate websites owned by the client. For the Forum Function Health website, PixelGR, LLC will provide the GEO Pack (Generative Engine Optimization). In addition, the Core Fusion Pro Pack (Continuous AI-Backed Content Updates) will be implemented across both websites, using the same set of articles, topics, and scheduled posts for each site. The deliverables for the Core Fusion Pro Pack are the same in scope and content across the two websites, ensuring consistent messaging and optimization while applying to both properties.

Total Project Fee: $4,250 (covering all selected modules and tasks)

Payment Terms:

  • $1,375 is due upon acceptance of this Work Order, which includes the initial fee for the first monthly payment for Core FUSION Pro Pack.
  • $1,000 due upon programming completion
  • $375 is due monthly for the next 5 months for the Core Fusion Pro Pack

Agreement & Acceptance

By signing below, both parties agree to the terms and conditions of this Work Order, which represents the complete understanding between PixelGR, LLC and Forum Functional Health regarding the web design and software services specified above. Any amendments or additions must be made in writing and signed by both parties. The client affirms that it has reviewed, understands, and accepts these terms and authorizes PixelGR, LLC to proceed with the listed services.